Infidelity tag

New Tiger Woods Nike Ad

Here’s the new Tiger Woods Nike Ad:

The first thing that came to my head…. “Tiger, you deliberately disobeyed me”.  Does this:

1) Begin to clear the dirt from his image by being up front and honest


2) Seem like a desperate plea for sympathy to sit in front of a camera intentionally making a sad face for 20 seconds?

What do you think?