Once upon a time, in the land of commercial advertising, 30 seconds of persuasion, art, and/or deception was the recipe in trying to win over a prospective customer’s business. In television and radio’s infancy stages, this proved to be an excellent return on investment. At the time, when the concept of motion picture was still a novelty, consumers were not only willing to sit through Pepsi’s elevator pitch on why you should drink their cola, but they were actively engaged, even seeking entertainment.
Throughout the years, however, advertising went from a novel byproduct of entertainment to a virus that consumed it. As the relative cost of advertising decreased, the percentage of businesses who bought into it increased. As the number of channels and shows available increased, the percentage of time dedicated to non-sponsored programming decreased. As the consumers attention span during a commercial decreased, the prevalence of unethical brainwashing tactics increased. Eventually the lines between advertising and entertainment completely evaporated with the use of product placement and brand sponsoring.
Those who weren’t entirely immune, had at least grown skeptical. Those who were neither, were children.
Some choose not to let the laws of physics slow them down on their quest of ultimate worldly domination. This brave young hero, a cat, a kitty cat at that, demonstrates a bravado that hasn’t been seen by a feline since the days of a matured Simba.
Ultimately in the end of this tragic quest to defy the constraining laws laid out by Sir Isaac Newton, our kitty hero and friend, proves that not even determination is enough to overcome pure stupidity.
Whiskers: 2010 – 2010. RIP